About Lincoln Brokerage Company, Inc

Lincoln Brokerage Company, Inc. (LBC) was founded in June of 1993 by James R. Reed who had already established himself as a successful real estate broker while working for a couple of real estate firms in Southern California. The company is designed to be a brokerage firm that specializes exclusively in multifamily properties and their underlying loans. The establishment of LBC during the real estate downturn of the 1990s was not coincidental, as distressed assets flooded the market and lenders and mortgage servicers were anxious to clear their books of REOs and non-performing loans on properties that had plummeted in value. In some ways, LBC was created out of what might be called “a ‘perfect storm’ of opportunity,” as some key factors played a role in its success.

First, the real estate market was in the trough of a somewhat lengthy downturn. Second, investors with available capital were not as plentiful as were lenders who were amassing large portfolios of distressed assets. Third, Jim Reed, who has always been careful to nurture strong relationships with his investment partners and buyers, maintained a small, but dedicated group of investors with a large appetite to acquire income-producing real estate. Fourth, unlike much of the real estate industry at the time, which was immersed in the concerns of the short-term, LBC and their select stable of investors understood the fluctuating market trends in the long term and began seizing on the enormous opportunities that lay before them. Fifth, the ability to identify prospective distressed asset opportunities was made available because of Jim Reed’s growing relationship with not just a number of cash-ready buyers, but with many lenders and servicers who were coming to him for help. Lastly, for many years, Jim had been building what is now an enormous information resource database unlike any other in the country. Using this database, he, his investment partners, and his clients (and therefore many lenders) were able to quickly and easily identify properties and underwrite values in a fast, organized, and systematic way. The result of these crossroads of opportunity can now be seen in the nearly one billion dollars in multifamily transactions that LBC has amassed since 1993.